Doritos gay
Doritos cuts ties with transsexual influencer over posts
The company that makes Doritos cut ties with a transgender influencer after reports she posted about aggression and paedophilia.
Samantha Hudson, a singer and star from Spain, has around 370,000 Instagram followers and was part of a social media campaign for the brand.
In a expression Doritos condemned Hudson's social media posts.
But its short-lived campaign led to calls, led by right-wing activists in the US, to boycott the snack sustenance.
Doritos Spain, owned by American food giant Pepsico, said it had ended its relationship with the influencer.
"After the campaign started, we were made notified of Samantha's deleted tweets from around 2015," the company said in a statement. "We strongly condemn words or actions that promote violence, or sexism of any kind."
As a teenager, Hudson tweeted mocking posts about rape victims and wanting to do "depraved things" to "a 12-year-old girl", according to a report by Rolling Stone.
Hudson, now 24, later apologised for the posts and called them "barbarities" and "dark humour"
Doritos announced its partnering with It Gets Better to unleash Rainbow chips in support and celebration of the LGBT community last week. At first glance, I will concede I rolled my eyes so difficult back into my head. However, they soon rolled right back when I discovered that these chips will only be available if you donate $10 (or the charge of bottomless mimosas) to the It Gets Better undertaking. A lot of you will recall that touching campaign they did where one of the commercials featured Woody from Toy Story and countless other figures and supporters assuring you it gets better. As you may or may not be notified September is National Suicide prevention month and the It Gets Better venture is intended to inspire hope and support the LGBTQIA+ youth. So while I normally abhor when companies or labels piggyback onto queer efforts in organize to drive up profits, this is one that I completely supported–and it made binge eating at 3 A.M. so much easier.
Ram Krishnan, chief marketing officer, Frito-Lay toldUSA TODAY
“Time and again, our consumers contain shown us, there really is nothing bolder than organism true to yourself and living animation to the fullest. With Doritos Rainbows chips, Keeping their promise of #PrideAllYear, Doritos Mexico released another viral video for "Day of the Dead" in 2021: Nunca Es Tarde Para Ser Quien Eres (It's never too belated to be who you are). A remarkable, animated story about a family visiting the graveyard - which is customary for Día de Muertos, Nov 2 - who see the ghost of Uncle Alberto and his afterlife lover Mario garnered some 15 million views in a week - even more than "The Best Gift". There was a whole bunch of commotion from both LGBT+ (why hang around until you are dead before coming out) and bigots with racy word jokes and the old "Get woke, go broke" comment, as well as people who think marketing and contact should always be about the product itself - quoting a popular blogger with "Doritos?" and forgetting about branding, loading a brand (value). The Advocate: "While some have praised the commercial for connecting queer identities to cultural traditions, others have commented that there is a mixed letter of only being one's accurate, queer self in death." Doritos Mexico responded by stating the commercial is part of its #ProudAllYear platform, which celebrates an — -- Starting today, rainbow-colored Doritos inspired by the LGBT Pride flag will be available to donors of the It Gets Finer Campaign, a ngo that seeks to provide hope to the lesbian, male lover, bisexual and trans person community, snack maker Frito-Lay announced today in a news release. The limited-edition Doritos Rainbows chips will celebrate and back the lesbian, same-sex attracted, bisexual and transsexual community “in the boldest, most colorful way possible,” the release said. The recent product is ready exclusively to consumers who donate $10 or more in support to the It Gets Improve Project through www.ItGetsBetter.org/DoritosRainbows. Those supporters will be mailed a bag of Doritos Rainbows chips while supplies last. The discharge said this is the first Doritos product in history made up of multiple, rainbow-colored Doritos chips inspired by the Pride flag. Upon making their donations, consumers are encouraged to share messages of hope and inspiration using #BoldandBetter. Ram Krishnan, the snack maker’s chief marketing officer, said in the release that Doritos Rainbows would bring “an entirely new product trial
Case study: Doritos
2021 Day of the Dead
New 'Doritos Rainbows' to Support LGBT Community